Today, we are joined by Robert Glazer.

Robert Glazer is a serial entrepreneur, award-winning executive, bestselling author, and keynote speaker. He has a passion for helping individuals and organizations build their capacity and elevate their performance.

Bob is the founder and Board Chairman of global partnership marketing agency Acceleration Partners and was the co-founder and chairman of BrandCycle which was acquired by Stack Commerce and TPG.

Bob has significant experience in leadership, affiliate & partner marketing, customer acquisition, e-commerce, and direct-to-consumer marketing, including experience with M&A on both the buy and sell side. He has served as a board member and advisor to many high-growth companies in the e-commerce and marketing verticals.

Bob shares his ideas and leadership insights via Friday Forward, a popular weekly inspirational newsletter that reaches more than 200,000 individuals and business leaders across 150+ countries. He is a #1 Wall Street Journal, USA Today, and international bestselling author of five books: Elevate, Friday Forward, Performance Partnerships, Moving to Outcomes, and How to Thrive in the Virtual Workplace. He has also been a columnist for Inc., Forbes, and Harvard Business Review, and hosts the Elevate Podcast, a top leadership podcast for entrepreneurship in more than 20 countries.

In this second part of our conversation, we dive deep into the practical application of core values in everyday life. Robert shares how to identify when your core values are misaligned, why having too many values dilutes their impact, and the critical difference between aspirational values and intrinsic qualities. Through stories and practical frameworks, he reveals how understanding our past wounds can actually illuminate our greatest gifts and guide us toward more authentic, fulfilling lives both personally and professionally.

Key topics include:

• How to identify signs of core value misalignment and steps to realign yourself

• Why core values should be specific, actionable, and measurable rather than single words

• The importance of limiting yourself to three to four core values for maximum impact

• How to distinguish between aspirational values and true intrinsic qualities

• The connection between past pain and present values in revealing your purpose

• The six-question framework for discovering your authentic core values

• Why road-testing your core values is essential before finalizing them

Learn from Robert Glazer how to use core values as a practical decision-making tool rather than just inspirational wall art. Discover why the process of discovering your core values isn't about invention but rather uncovering what has always been true about you. Whether you're feeling stuck in your career, experiencing relationship struggles, or simply seeking greater clarity and fulfillment, Robert's framework provides a roadmap for aligning your actions with your authentic self.

Robert Glazer's Book, “The Compass Within”: https://a.co/d/8iI0iqt 

Robert’s Website: robertglazer.com 

Robert's Newsletter, Friday Forward: https://robertglazer.com/fridayfwd/ 

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Website and live online programs: http://ims-online.com 

Blog: https://blog.ims-online.com/ 

Podcast: https://ims-online.com/podcasts/ 

LinkedIn: https://www.linkedin.com/in/charlesgood/ 

Twitter: https://twitter.com/charlesgood99 

Chapters:

(00:00 ) Introduction

(01:04 ) Tip: Identifying Signs of Core Value Misalignment

(07:15 ) Tool: Making Core Values Specific, Actionable, and Measurable

(09:45 ) Technique: Why Three to Four Core Values Are Optimal

(11:16 ) Tip: Distinguishing Aspirational Values from Intrinsic Qualities

(13:15 ) Tool: Understanding How Past Wounds Reveal Greatest Gifts

(15:30 ) Technique: Using the Six-Question Framework for Discovery

(18:00 ) Tip: The Core Validator for Testing Your Values

(19:45 ) Tool: Road-Testing Your Core Values in Real-Life Situations

(21:15 ) Technique: Separating Performance from Authenticity in Leadership

(24:40 ) Conclusion